One of the more heart-warming stories to zoom around the Internet lately involves a young man, his dying grandmother, and a bowl of clam chowder from Panera Bread. It’s a little story that offers big lessons about service, brands, and the human side of business — a story that underscores why efficiency should never come at the expense of humanity.

Author, Bill Taylor also recants a great story told by Jeff Bezos, founder and CEO of Amazon.com that  speaks to the wisdom of Rumi is his quote:  “Yesterday I was clever, so I wanted to change the world. Today I am wise, so I am changing myself”

Originally posted in Harvard Business Review:  http://blogs.hbr.org/taylor/2012/08/its_more_important_to_be_kind.html

One thought on “It’s More Important to Be Kind than Clever

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