Reinventing Strategy For the Social Era – Harvard Business Review
HBR published this interview with Nilofer Merchant, author of 11 Rules for Creating Value in the Social Era . She Continue reading
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Archive for: Marketing Best Practices
14 Ways to Incorporate Social Good Into Your Startup Culture
Gen Y employees don’t necessarily distinguish between personal and professional anymore (and might I add neither do us 50+ “old-timers” who Continue reading
How to Stop Hospitals From Killing Us
Medical errors kill enough people to fill four jumbo jets a week. A surgeon with five simple ways to make Continue reading
Culture Eats Strategy For Lunch
What do Southwest, Zappos.com, Nordstrom, Whole Foods, or Costco have in common? We all enjoy doing business with them. Why? Continue reading
WPP CEO Martin Sorrell: “(CSR) is not a nice to have department…it’s front and centre to what they do.”
Corporate social responsibility (CSR) is now front and centre to the strategy of the world’s biggest brands, WPP CEO Sir Continue reading
What is Conscious Capitalism?
WHAT IS CONSCIOUS CAPITALISM®? The 20th century witnessed a lengthy battle between polar opposite views of how to organize and Continue reading
Thoughts on Tim Mohin’s book: Changing Business From the Inside Out: A Treehugger’s Guide to Working in Corporations
The CSR field is growing. And companies are starting to respond to what was primarily a movement driven by activists, Continue reading
Can we save American capitalism?
Sunday’s Washington Post contained this great article by Steven Pearlstein “Can we save American capitalism?” Pearlstein reviewed a range of recent books Continue reading
Kurt Schusterman 