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Archive for: Marketing Best Practices
Repackaging Mail Boxes Etc. – Point of Purchase Magazine March 2001
Feature article in Point of Purchase Magazine from March 2001 that showcases the new store design, trade dress, and merchandising Continue reading
Schusterman leads $20 million Ad Agency Review for Mail Boxes Etc.
Marketing and IT working together to create innovative CRM platform
Mail Boxes Etc. Crunch Time – CIO Magazine September, 15, 2000
CIO Magazine Aricle CRM
ATMs in McDonalds – McMoney!
“Companies with marketing savvy, such as McDonalds, understand how ATMs serve as a value-added marketing tool, said Kurt Schusterman”, XtraCash ATMs Senior Vice President of Sales and Marketing. XtraCash ATM systems are not just cash dispensing machines but electronic marketing systems that can be used for a variety of customer loyalty and advertising programs.
Kurt Schusterman 