
Forty-seven percent of global consumers buy brands that support a good cause
To be successful today, leading brands and corporations must stand beyond making profits. Edelman’s 2012 Trust Barometer found that tomorrow’s trust is Continue reading
To be successful today, leading brands and corporations must stand beyond making profits. Edelman’s 2012 Trust Barometer found that tomorrow’s trust is Continue reading
Dr. Jeffrey Spahn, president and founder of Leaders Leading Leaders, had written and published in February 2003 – A New Capitalist Manifesto? Continue reading
From Forbes: But has the time come to reinvent capitalism itself? Michael E Porter of Harvard University and Mark R Continue reading
When will business adopt a values-based approach? At a time of uncertainty, can a new vision of humanity, purpose and love Continue reading
How Brands Will Thrive in the Age of Meaning. The Winds of Change are Blowing. Welcome to the age of Continue reading
Speculative Social Business Charts
With the world becoming heavier and heavier with issues created by man, the ‘Are B Corps the Future of American Business’ infographic explores the possibility of social and environmental businesses taking over the future of commerce.
I used to fund raise; now I raise capital.
Great blog story about transitioning from a non-profit to a for-profit social enterprise.
I love this article by Verne Harnish. When re-reading it, I’m taken by the need for all leaders to remain focused on the mission, vision and values. The constant pressure to make the quarterly numbers tends to push out the most important long-term growth mechanism which is ensuring that the company’s greatest asset is aligned, engaged, and energized around the mission.
SUMMARY
Once you have your core values, it’s the “repeating” of and living “consistent” with the firm’s values that’s the most difficult part of the process. A leader must go beyond merely posting the values on the wall and handing out plastic laminated cards. Here are eight ways to keep these values alive and simplify your people systems.
STORYTELLING Everybody enjoys a good story and most great leaders have taught through parable or storytelling. Identify some “legends” and current stories that represent each value. And stories provide the explanation for any core values that might seem unusual or cryptic on their own.