The 10 Commandments of Marketing
Jack Trout, marketing / branding / positioning guru that I’ve followed for the past three decades, wrote the 10 Commandments Continue reading
Kurt Schusterman
“As soon as man does not take his existence for granted, but beholds it as something unfathomably mysterious, thought begins.” – Albert Schweitzer
I used to fund raise; now I raise capital.
I used to fund raise; now I raise capital.
Great blog story about transitioning from a non-profit to a for-profit social enterprise.
Leadership – Five Critical Aspects
http://www.gazelles.com/leadership-five-critical-aspects.html As a Transformational Leader, I utilize not only Verne Harnish’s Rockefeller Habits, but Pat Leoncini’s principles taught in The Continue reading
Employee Engagement and Corporate Social Responsibility for Generation Twitter
Employee Engagement and Corporate Social Responsibility for Generation Twitter
Corporate Social Responsibility continues to emerge as a core cultural ethos, where 94 percent of consumers want companies to evolve their business practices to make as positive an impact as possible. As companies are rethinking their roles in civil society in terms of engagement and enhancing societal good, they’re also rethinking the roles and structural relationship with employees.
New Leadership at Verlo Mattress Factory Stores Unifies Brand Vision
New Leadership at Verlo Mattress Factory Stores Unifies Brand Vision
When Schusterman was named president in February of this year, one of his tasks was to refresh the brand and better communicate Verlo’s unique value proposition. Over the past three months, Schusterman and his team conducted extensive research, identifying growth opportunities for franchisees.
Hand-me Down Mattresses Lead to Weight Problems for Kids
Simplify Your “People” Systems
I love this article by Verne Harnish. When re-reading it, I’m taken by the need for all leaders to remain focused on the mission, vision and values. The constant pressure to make the quarterly numbers tends to push out the most important long-term growth mechanism which is ensuring that the company’s greatest asset is aligned, engaged, and energized around the mission.
SUMMARY
Once you have your core values, it’s the “repeating” of and living “consistent” with the firm’s values that’s the most difficult part of the process. A leader must go beyond merely posting the values on the wall and handing out plastic laminated cards. Here are eight ways to keep these values alive and simplify your people systems.
STORYTELLING Everybody enjoys a good story and most great leaders have taught through parable or storytelling. Identify some “legends” and current stories that represent each value. And stories provide the explanation for any core values that might seem unusual or cryptic on their own.
- STORYTELLING
- RECRUITMENT AND SELECTION
- ORIENTATION
- PERFORMANCE APPRAISAL AND HANDBOOKS
- RECOGNITION AND REWARDS
- NEWSLETTERS
- THEMES
- EVERYDAY MANAGEMENT
Interview with Kurt Schusterman, Vice President and General Manager, Gallup-Healthways Well-Being Index, on Talking Technology with Leroy Jones, Jr.
May 6, 2009
Kurt Schusterman 