Putting Love and Compassion into Business
When will business adopt a values-based approach? At a time of uncertainty, can a new vision of humanity, purpose and love Continue reading
Category Archives
Archive for: Branding and Positioning
The Age of Meaning
How Brands Will Thrive in the Age of Meaning. The Winds of Change are Blowing. Welcome to the age of Continue reading
Flawsome: Why brands that behave more humanly, including showing their flaws, will be awesome.
FLAWSOME definition: Consumers don’t expect brands to be flawless. In fact, consumers will embrace brands that are FLAWSOME: brands that are still Continue reading
Pushing Past Send – Ways to get more from Email Marketing
294 Billion Emails were sent daily in 2010 according to Radicati Group. With volume like that, it’s no surprise that Continue reading
The State of Marketing 2012: IBM’s Global Survey of Marketers
The State of Marketing 2012: IBM’s Global Survey of Marketers The IBM Survey states that marketing must to three things: Continue reading
The 10 Commandments of Marketing
Jack Trout, marketing / branding / positioning guru that I’ve followed for the past three decades, wrote the 10 Commandments Continue reading
Employee Engagement and Corporate Social Responsibility for Generation Twitter
Employee Engagement and Corporate Social Responsibility for Generation Twitter
Corporate Social Responsibility continues to emerge as a core cultural ethos, where 94 percent of consumers want companies to evolve their business practices to make as positive an impact as possible. As companies are rethinking their roles in civil society in terms of engagement and enhancing societal good, they’re also rethinking the roles and structural relationship with employees.
New Leadership at Verlo Mattress Factory Stores Unifies Brand Vision
New Leadership at Verlo Mattress Factory Stores Unifies Brand Vision
When Schusterman was named president in February of this year, one of his tasks was to refresh the brand and better communicate Verlo’s unique value proposition. Over the past three months, Schusterman and his team conducted extensive research, identifying growth opportunities for franchisees.
Kurt Schusterman 