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Jack Trout, marketing / branding / positioning guru that I’ve followed for the past three decades, wrote the 10 Commandments Continue reading
Corporate Social Responsibility continues to emerge as a core cultural ethos, where 94 percent of consumers want companies to evolve their business practices to make as positive an impact as possible. As companies are rethinking their roles in civil society in terms of engagement and enhancing societal good, they’re also rethinking the roles and structural relationship with employees.
When Schusterman was named president in February of this year, one of his tasks was to refresh the brand and better communicate Verlo’s unique value proposition. Over the past three months, Schusterman and his team conducted extensive research, identifying growth opportunities for franchisees.